30-Day Action Plan

RECOMMENDATIONS

5 priority actions, ordered by impact. Items tagged "Cause & Effect" we handle on your behalf — items tagged with your name need your sign-off or input.

CRITICAL
Build the /scented-crafts hub page CAUSE & EFFECT

1,200-word page targeting your highest-impression brand-adjacent keyword "scented crafts". Currently position 33. Internal-link from homepage and from every product. Should hit page 1 within 30 days.

+50 sess/mo
CRITICAL
Strengthen the homepage CAUSE & EFFECT

The homepage absorbs 59% of all sessions. Expand to 600+ words, add a clear value proposition, fix any contrast or accessibility issues, and surface your top products above the fold.

Conversion lift
MEDIUM
Steal candlewarmers.com's page-1 keywords CAUSE & EFFECT

They share 31 SERPs with you and rank average position 16.5. We will identify their top page-1 keywords and write deeper, better answer-first articles targeting each.

Direct page-1 fight
MEDIUM
Track AI mentions weekly CAUSE & EFFECT

You already have 2 ChatGPT referrals per cycle. Each Monday we scan ChatGPT, Perplexity, and Google AI Overviews for citations of your domain.

AI traffic stream
GROWTH
Weekly competitor monitor CAUSE & EFFECT

Each Monday we scan your 18 direct rivals for new keywords, position changes, and new pages. We chase the openings within 7 days.

Compounding